Over 627,000 small business are started each year in the US. Many of them in overlapping industries. Want to know the kicker? 595,000 businesses also close each year! So how in the world do we figure out what sets us apart in our industry so that we can build a profitable and sustainable brand? The […]

What if I told you, you could reverse engineer the success of your brand? That you could use the strategies of brand development to predict the success of your business? Sound too good to be true?  Well, it isn’t, friend, but first, let me back up and tell you how I came to that understanding. […]

I like to think of a person as a client far before they sign on the dotted line saying they want to invest in me and what I have to offer. To me, the client experience begins when someone fills out the form on my site asking how they can work with me. With that […]

When you are working in your business it is so hard to know when you need some help in an area. We feel like we need to do #allthethings #allthetime (yes- I double hashtagged) or else we are failing. It’s especially hard to know if something is right for you when that thing is a […]

In my last post we talked about knowing when the right time to hire a designer is for you. Now that you know you need one you’re probably overwhelmed. There are so many amazing brand and website designers out there and it can be hard to narrow it down so I’ve put together some questions […]