Let’s talk about all things money! The topic of money comes up a lot and not often enough in the entrepreneurial space. Usually, when we are talking about money it’s in the context of make a zillion dollars in one day or scaling or hiring. We usually aren’t talking about the psychology of money and […]

Magnets are incredibly fascinating in how they work and what makes them tick. In this episode, I talk about 3 principles that define a magnet and make it work and then apply those principles to our own business building. These 3 principles from the science world allow us to create brands that go deeper instead […]

Ever wonder what the phrase  “give value” or “provide value” actually means? We hear that thrown around a lot in the context of creating more and more content, but I want to challenge this idea and explain why this doesn’t make much sense. In the first part of this two-part series I talk about Challenging […]

Over 627,000 small business are started each year in the US. Many of them in overlapping industries. Want to know the kicker? 595,000 businesses also close each year! So how in the world do we figure out what sets us apart in our industry so that we can build a profitable and sustainable brand? The […]

I like to think of a person as a client far before they sign on the dotted line saying they want to invest in me and what I have to offer. To me, the client experience begins when someone fills out the form on my site asking how they can work with me. With that […]