We don’t whisper ‘sales’ around here—we say it with our whole chest.
IF YOU'RE READY TO MASTER the science of sales–YOU'RE IN THE RIGHT PLACE
Selling out your offers shouldn't be a guessing game
The entrepreneurs who seem “naturally good” at sales aren't born with it, they've just figured out the science of sales.
And there is a science.
It’s not a lucky guess or a hit-or-miss game. It’s a skill-- one you can learn.
When you know which levers to pull, you can create results on demand—instead of the launch and pray cycle.
If sales hasn’t felt consistent for you, it's not because you’re not cut out for entrepreneurship. It’s because nobody has actually shown you *how* it works.
Selling out your offers isn't about virality or content volume.
It's about understanding that sales is where buyer psychology meets messaging that makes people feel seen instead of sold to.
Once you master this –– everything changes.
Your offers start making sense for the right people. Your content actually moves the needle. Your sales conversations feel natural instead of forced.
That’s the difference between hoping your launch works and knowing it will.
see the services
Hi there, I'm Danait
And I've been honing my communication skills since 1997 (for real)
I’ve always been obsessed with communication—first out of necessity, then by choice. As an immigrant kid trying to make friends without losing myself, I learned early on that connection requires clarity and authenticity.
That curiosity turned into a career rooted in research, psychology, and persuasion.
I earned a B.S. in Biochemistry with a minor in Neuropsychology, planning to become a doctor.
But business? That was always the first love—I started my first profitable venture (with employees!) in sixth grade selling custom bookmarks.
Before launching my own business, I spent over a decade in sales and marketing—from selling and closing to hiring and training sales teams. I also built brands and websites on the side, sharpening the messaging that makes offers irresistible.
In 2017, I founded my boutique studio and combined it all: data, psychology, communication, and heart. Now, I help entrepreneurs build sales ecosystems and messaging strategies that feel good, get results, and make them the obvious choice in their industry.
want me to speak to your audience?
take the quiz
Take this 2-minute quiz to determine where you are on the journey to becoming a Sought After Expert. This quiz will assess your positioning prowess in some key areas and give you a deep dive assessment and action plan for how to improve your positioning so that your message engages, connects, and sells!
WHEN IT COMES TO SALES, I HAVE A few thoughts...
the DBG difference
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Tailoring your message to how and why your dream clients make buying decisions will 100% set you apart from the competition, lead to more trust, and of course more sales. Can we say win-win!?
PS: Yes, the message and ideas you want to share matter too, but finding a way to communicate them through your ideal clients' decision-drivers is the winning strategy.
Being obsessed with your clients' buyer psychology is the key to messaging that lands
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Sales isn’t about pressure. It’s about partnership. If you believe you have the best solution for your dream clients then your job is in helping them make the best decision – even if that decision is a no.
SELLING is SERVICE – full stop.
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Messaging and sales don't have to be this elusive thing that you do and then hope and pray it works because no one has time for that. Knowing the psychology and data that goes into both allows you to know what levers you need to consistently pull to be seen as the expert and sell out your offers.
THERE is a SCIENCE TO MESSAGING and SALES
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Sales does not have to be gross or sleazy. I repeat sales doesn't have to make you feel like you're crawling out of your skin. When you approach sales from an empathy driven place it changes the whole experience and makes it feel like building community, connection, and the highest form of service as a business.
EMPATHY FIRST and ALWAYS
"I wanted to bring back my book planning intensives, but needed help with the messaging and also how to all about the membership. I loved watching things come together from the first questions you asked until the end of the call when I could see how the messaging and positioning would work -- and then when I received my final deliverables, I was blown away by how clear it all was! I am excited to use our work in order to breathe new life into my book planning intensives and also to grow the Author-Entrepreneurs Lab in 2023!
If you’re thinking about working with Danait, DO IT! She knows exactly what to ask -- and when -- to get the information needed to create the messaging statements someone needs to use. The process was overwhelming in the best way: exciting rather than anxiety-inducing. I was amazed at how much we covered on the call and beyond thankful for your expertise."
"I was blown away by how clear it all was!"
Jodi Brandon
Jodi Brandon Editorial
This work will impact my business and brand for years to come. Based on our work together, I've been able to make rapid changes across the brand.
My brand is much clearer now, and people are connecting with it in a way I've never experienced before, leading to growth across the board. All of which I expect will help support connecting with new people, and hopefully in the enrolment in upcoming masterminds. Plus, since we worked together, one of the content ideas that came out of our work together has been my highest performing pieces of content on Instagram ever. More comments, 2x the number of likes and shares than any other post. This was an amazing experience!
"THIS WORK WILL IMPACT MY BUSINESS AND BRAND FOR YEARS TO COME."
maggie patterson, small business boss
Favorite food combos
Pizza & white wine
French fries & honey mustard sauce
My favorite Title
Mom! My daughter is the light of my life. Being a mom is the hardest, most rewarding role I've ever had!
Whats on My Bookshelf
Fantasy, science, or historical fiction and a sprinkle of business/self-dev books
What's my fun fact when asked
I was born in Asmara, Eritrea and Englishis my second language
What's always in my bag
Baby wipes, Airpods, Burts Bees Pomegranate Lip Balm, Hand cream or lotion
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Oh, and one more thing
I value and honor ALL humans. I am committed to building a diverse, inclusive, anti-racist, and equitable company.
My goal is always to make each and every person feel seen, heard, respected and able to be fully themselves when working with me. We do not and will never discriminate on the basis of race, sex, gender identity, sexual orientation, or religion.
If you don't agree with any of the above statements, we probably aren't a great fit for each other. But, if this sounds in line with your values then we're made for each other friend!
